Which of the following is most likely a shortcoming of advertising?

Which of the following is most likely a shortcoming of advertising?

Which of the following is most likely a shortcoming of advertising? It is impersonal and lacks the direct persuasiveness of company salespeople.

Which of the following tools of the marketing communications mix involves a variety of short term incentives to encourage trial or purchase of a product or service?

2. Sales promotion — A variety of short-term incentives to encourage trial or purchase of a product or service including consumer promotions, trade promotions, and business and sales force promotions.

Are a means for consumers to share text images audio and video information with each other and with companies and vice versa?

social media

Which of the following is part of a communication mix?

The promotion (communication) mix is composed of advertising, professional selling, public relations, sponsorships (events and experiences), sales promotion, direct marketing, and online media, including social media.

What is communication mix and how should it be set?

The communications mix involves all the tools you use to communicate with your customers or potential customers. This could be through advertising, social media, product packaging, direct marketing, websites, events, exhibitions – the list goes on! Successful campaigns consider all elements of the communications mix.

What are the four components of the communication process?

Effective communication leads to understanding. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver.

What do you mean by media as is used for purpose of advertising?

In advertising, media are the facilitating functions and constitute an industry. Media are the carriers of message of an advertiser whose aim is to reach to the public so that he and his product or service may come to the knowledge of the public and in turn public may turn to him and his product or service.

What are all the factors that affect revenues in the media?

Some of the major factors that affect newspaper advertising revenue include circulation levels, competition, readership demographics and the state of the economy. The Internet has had a profound effect on advertising in print media as a whole.

What is media selection in event management?

5.  Various definition of media selection  1. Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.

Which type of media is most effective for promotion?

It’s classic social media. Whether we’re talking about Facebook, Instagram, LinkedIn, or TikTok, every platform lets both individuals and businesses create a profile and start posting for free. Of course, there are pros and cons to using organic social media to promote your company.

How do I choose the right media for advertising?

Some of the factors for choosing the right advertisement media are as follows:

  1. (i) Nature of Product:
  2. (ii) Nature of Market:
  3. (iii) Objectives of Advertising:
  4. (iv) Coverage or Circulation of Media:
  5. (v) Cost Consideration:
  6. (vi) Selectivity:
  7. (vii) Flexibility:
  8. (viii) Permanence: